About Us


Defora merupakan organizational transformation and recovery agency. Kami hadir untuk membantu organisasi –perseroan melakukan transformasi untuk menyambut kesempatan dan tantangan yang ditawarkan oleh perubahan dan perkembangan business environment yang amat cepat.
The Team and Founder:

Hendrik lim MBA
Dr Saifur Rohman MPsi
Syonanto Wijaya MA
Jannus Siahaan MSc




Our Mission
Adapun misi kami adalah membantu memfasilitas perseroan dalam change management, agar menjadi lebih siap, memiliki daya competitivess yang tinggi dan relevant dengan tuntutan pasar dan selera konsumen, dan mengintegrasikan Change management kedalam formulasi Business Strategy.

What are we offering?
Kami menawarkan solusi dan values creation bagi clients dalam mengimplemtasikan organizational change initiatives. Kami juga menyiapkan consulting, coaching, pendampingan dan materi pelatihan untuk meningkatkan kompetensi organisasi dalam menjawab tuntutan pasar yang amat dynamics.

Our Distinctive
Keunikan yang ditawarkan oleh defora, hadir dari pendekatan dan model metodologis yang membumi. Hal ini terjadi karena para pendiri dan partner di defora consulting adalah praktisi bisnis dan juga senior professional executives yang berpengalaman dalam mengelola perseroan. Selain pendekatan yang membumi dan praktis, konsepsual framework yang kami hadirkan juga accountable dari aspek pemahaman teoritis- akademik.



Our Team



Hendrik Lim,MBA
Founder and Managing Partner




Area of Interest : Changes -Mindset Management; Breakthrough thinking- paradigm shifting and intraprenureal business mentality

Competence: Business Management and Entrepreneurship, Changes management. Earned MBA 1994. Trainned in Japan, US, Singapore, Thailand. A Business Practisioner and Management Author.

(Hendrik lim is a business practicisoner for international trades, in additon he is also a leading management author at the gramedia publishers. Hendrik coachs some of the top national companies, and speaking at their various annual management meeting forum and business conference. His earlier profesional experience covered as Presdient Director of a subsidiary under Djarum Group of Companies,and General Manager Asia Pacific of national textiles conglomerate. Hendrik Lim earned his MBA from Asian InstituteTechnology. Bangkok Thailand. Completed his executive management Program at NUS Singopore- Stanford University USA. He also earned other internasional exposure of Top Management program under G to G Program by JICA Fukuoka Japan, and Advance leadership with Haggai Institute, Atlanta. Hendrik Lim expertise is Mind set changes and Paradigm shift, general management. Hendrik lim brought with him business expertise, entreprenuring and sound management study. Occasionality Hendrik serve Visiting Faculty for Leadership development at Graduate school at INTI, Bandung and Surabaya.)



Drs. SYONANTO WIJAYA, MA
Co-Founder




Area of Interest : Project advisory, corporate and business development. Senior top execitives in prestigous national company and institutions, including Astra Group and President University, Jababeka Group

Competence: finance and accounting, General management.

(Syonanto Wijaya has more than 20 years working experience as senior executive and mainly in Astra Group. Main assignment was review every new business proposal and overseeing the business and financial performance of all subsidiary companies in the group. He was later appointed as Director and then Managing Director in the subsidiary company. While working In Astra group Syonanto joined a lot of training and workshop conducted by top management school in Europe and also top American bank such as Citibank, Chase Manhattan Bank, Amex. Syonanto earned his degree in Accounting, started his career as an external auditor in a very prominent international accounting firm and consultant. He completed executive training with was INSEAD Business School, Credit Management, Chase Manhattan Bank, Treasury Management and Foreign Exchange Management, Citibank . Area of interest Project Advisory, Business Planning and Leadership.)




Markus Hidajat, Drs
Asociate Partner




Area of Interest : General management, personal development and Conflicts Resolution

Competence: Organizational behaviours design and development.

(Markus Hidayat strong competence is in the area of human resource development, conflict resolution, Industrial relation arbitrage and organizational design and development. He spends much of his professional exposure in human resources management, business management, and corporate strategy. His professional exposure was senior executive at Astra group of company and corporate director at Lippo Group. Markus brought with him 30 years of experience in managing and turning around company. Now Markus run his own business set up Markus earned his education in Psychology at Universitas Indonesia and Executive management in Human Resources Management and General management by INSEAD Institute of Management France in collaboration with PT Astra International Tbk. His area of interest: People Management and Leadership.)





Dr. SAIFUR ROHMAN, M Hum. MPsi
Asociate Partner




Area of Interest : Humanity, philosophy and social developement psychology. Integrated approach for corporate leadership from the perspectives of Cultures, Philosohy and Psychology

Competence: Philosophy, Social Psichology Saifur earned PhD from University Gajahmada and Al Azhar Egypt.

(Saifur a young and progresive intellectual, a Doctor in philosophy, a dedicated lecturer in reputable universities. His fields interest are philosophy, culture, and creative writing. Saifur Rohman graduated his PhD from UGM Jogjakarta, and Master of Psychology in Unika Semarang. Also completing his Ph D from Al-Azhar Cairo, Egypt. Dr. Saifur Rohman’s competence will help organization to appreciate its stakeholders in wholistics perspectives, enable clients to understand human natures and motives from integrated approaches. The inclusion of philosophy expertise will also allow organization to have a complete and fundamental dimension of human behavioral from the aspect of psychology and philosophies. Dr Saifur Rohman also earn research fellowship in post graduate in few esteemed scholastic venues among other in Middle East (2003), Kuala Lumpur (2006), Singapura (2007), and Beijing (2008). )





Andini Kusuma Dewi
Asociate Partner




Area of Interest : youth consumer behaviours

Competence: Market Research, Marketing Communication.

(Andini completing her Master degree in business communication, digital marketing. She is a young entrepreneur, and specialise in youth markets segment, including reseach on the youth behavioursm and trend. Andini has tremendous energy and passionate to share how the youth consumner psychographic profiling.Andini currently a managing partner in Youth Lab.)









W. Kirana, MPsi
Associate Partner




Area of Interest : Performance management, personal development, performance audit, mapping competence, executive recruitment

Competence: Goal Setting with Smart KPI, Work load Analysis and Job description Human Capital Management Certified, Developing Executive Talent Designing & Analyzing Employee Satisfaction Survey










Jannus TH Siahaan, MSc, Ph. D
(Candidate)




Area of Interest : Public communication, Integrated approach for Leadership, Sociology- Psychology

Competence: Goverment relation, Sociology, mass communicating and public relation

(Jannus TH Siahaan area of expertise is corporate communication and media. His 20 over years of expousure with Media , communication and community development has earned him the esteemed profesional in handling public affair, industrial and goverment al compliance. Jannus is very versatiles with negotiation and dispute setllement. Janus at present is Director of Corporate communication at one of the largest mining company. Jannus TH Siahaan is on completing his Ph.D in Sosiology in Universitas Padjajaran, Bandung, Earned his Master of Science in Political Communication from Universitas Indonesia. Area of Interest: Conflict resolution, Public Affair & Communication.)





Edwin Antoine Rudolph Tielman, MA




Area of Interest : Corporate leadership. People development, leadership mentoring

Competence: Counsellor, Sales –Marketing and general Management

(Edwin Tielman’s area of expertise is people developments. He is at present, a president director of health care company in Indonesia. Earlier, He was GM Sales Marketing in one of the Salim Group of Companies, engaged in chemical trading, distribution, and manufacturing. Edwin has a very wide exposure and experience in people counseling, restoring hope, cope the changes, and help peoples to discover themselves and raise them up to the higher level of life. His are of interest is simply: People! Edwin is on the way of completing his doctoral degree in “Sekolah Tinggi Theology Indonesia” Jakarta. In addition to his professional life as executives, Edwin also has a very sincere and compassionate heart of pasturing, nurturing for better mind and soul development. He is widely known for his service leadership in establishing community group development, in particular to church member.)